digital marketing strategies

In June 2025, the worlds of social media and AI transformed at an accelerating pace. Meta's AI-powered ad tools and its move to make all videos Reels, YouTube democratizing Shorts creation with AI and increasing TV watch times, WhatsApp's ad and subscription models, Threads' fediverse and spoiler tags... Merxoft has compiled all these developments for you, outlining how brands should shape their digital marketing and content strategies. Don't miss out on future trends!

Accurately analyzing your target audience is one of the most crucial factors determining the success of your marketing strategy. So, how can you analyze factors such as age groups, income levels, interests, and consumption habits? In this article, we take a step-by-step approach to understanding the demographic structure of your target audience and identifying their interests to create effective campaigns.